This Privacy Policy describes the information we collect, how we use it, and your choices regarding your information when you access or use mspark (the “Service”). By accessing or using the Service, you agree to the collection, use, and sharing of information as described in this policy.
1. Information We Collect
We collect information directly from you, automatically when you use the Service, and from third-party services you connect.
A. Information You Provide
We collect information you knowingly provide, including:
- Account information (name, email, password)
- Company name and workspace details
- Playbook inputs and user prompts
- Brand Kit settings
- Content you upload or generate
- Support tickets or feedback
B. Automatic Information
We collect information automatically when you interact with the Service:
- Usage data, logs, feature interactions
- Device information
- IP addresses, browser type, and operating system
C. Third-Party Integrated Data
If you connect integrations (e.g., CMS, SEO tools), we may collect:
- Metadata needed to perform actions
- Content or analytics from connected accounts
- Third-party service usage data
2. How We Use Your Information
We use your information to:
- Provide, maintain, and improve mspark features
- Execute playbooks and workflows
- Personalize your experience
- Communicate service updates, notices, and support
- Secure and protect mspark and users
- Analyze usage trends and product performance
We do not sell your personal information.
3. AI Processing
mspark uses machine learning models to generate outputs.
You acknowledge that:
- AI outputs are based on patterns and examples and may not be accurate
- You are responsible for reviewing content before publishing, scheduling, or distributing
- Generated content may reflect third-party sources
4. Legal Basis for Processing
If you are located in a region where a legal basis is required for personal data processing (e.g., GDPR):
- mspark processes personal data to fulfill services you request
- Legal obligations and legitimate interests (security, fraud prevention)
5. Cookies and Tracking
We use cookies and similar technologies to:
- Maintain session state
- Enable security features
- Analyze usage and performance
See our Cookie Policy for details.
6. Integrations and Third Parties
When you connect third-party services:
- We may access data necessary for functionality
- Use is limited to actions you authorize
- Third-party terms and privacy policies apply
mspark is not responsible for third-party policy changes or outages.
7. How We Share Information
We may share information:
- With service providers that support the Service
- With integrated third-party tools you authorize
- To comply with laws or legal processes
- To protect rights, safety, or property
We never sell your personal information.
8. Data Retention
We retain your information as long as necessary to:
- Provide services
- Meet legal obligations
- Resolve disputes
You may request deletion of your account and data.
9. Security
We implement industry-standard safeguards including:
- Encryption of data in transit and at rest
- Secure cloud infrastructure
- Regular monitoring and access controls
No method of transmission over the internet is guaranteed 100% secure.
10. Children's Privacy
mspark is not directed to children under 18. We do not knowingly collect information from minors.
11. Your Rights
Depending on your location, you may have rights to:
- Access your personal data
- Correct or update information
- Delete data
- Restrict or object to processing
- Export your data
Contact us at support@mspark.com to exercise your rights.
12. Data Transfers
Your information may be processed in countries with different data protection laws. We take measures to protect your data according to industry best practices.
13. Changes to this Policy
We may update this Privacy Policy. If changes are material, we will notify you by:
- Email, or
- Notice in the Service
Your continued use after changes indicates acceptance.
14. Contact Us
If you have questions about this Privacy Policy, contact us at support@mspark.com.
By using mspark, you acknowledge that you have read and understood this Privacy Policy.